20 Août 2013
Le réseau social publie ses chiffres pour que les annonceurs puissent avoir une meilleure idée sur la manière dont ils doivent dépenser leurs budgets marketing.
“ We believe brands and businesses should think differently about how people engage with Facebook, especially on mobile,” a Facebook spokesperson said. “Businesses should focus on people who come back online every single day, because that is how they live their lives.”
The spokesperson added that, in the U.K., Facebook sees 24 million people visit its Web site daily and 20 million people use Facebook mobile every day.
Around the world, Facebook attracts 699 million daily active users, the company revealed in its second-quarter earnings statement last month. The social network’s ability to continue to grow the number of people who come back on a daily basis has, in part, helped inspire renewed confidence in its stock.“
source : C/net